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New corporate newsletter for top printer
If you’re thinking of launching or breathing new life into a corporate newsletter, then you will be interested in what we’ve just achieved for Printweek 500 printing company Palladian Press. It’s the...
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How a murderer’s talent for copywriting won him freedom
Next time you open a book on copywriting, I bet you won’t read a more surprising introduction than this one. Louis Victor Eytinge, the writer of the excellent articles which compose this book, is a...
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Copywriting myths: the 12 most persuasive words in the English Language
There’s nothing like pointing to a bit of research to back up your claims – especially if it comes from a prestigious source. Copywriters know this better than most, but it seems we’re not quite as hot...
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